Adjective. Used to describe persons who have adjusted or altered their lifestyle for environmental reasons. Crunchy persons tend to be politically strongly left-leaning and may be additionally but not exclusively categorized as vegetarians, vegans, eco-tarians, conservationists, environmentalists, neo-hippies, tree huggers, nature enthusiasts, etc.
Also used to describe establishments where alternative foods and products are sold, i.e. natural food stores.
I just learned this word yesterday! I thought I would share it for those of you, like myself, are still learning the language of "going green."